HORECA ADRIA - B2B trade fair for the hotel and catering industry I 22 - 24 October 2026 I Zagreb Fair, Croatia
Below, find answers to the most common questions that exhibitors ask us.
HoReCa Adria is a B2B trade fair of professional equipment for hotels, tourism and catering that will be held in Zagreb in Croatia, in its 11th edition, from 22 to 24 October 2026.
More than 200 suppliers of professional equipment, technology, furniture, decor and small inventory are exhibited at the fair, with an accompanying conference and masterclass program. The HoReCa Adria fair was held for nine consecutive years in Opatija, and in 2024 it moved to Zagreb, where it continues to be held biennially.
HoReCa Adria will be held from Thursday, 22 to Saturday, 24 October 2026 at the Zagreb Fair in Croatia.
Opening hours of the fair:
Thursday, 22.10.2026. from 10 to 19
Friday, 23.10.2026. from 10 to 19
Saturday, 24.10.2026. from 10 to 16
HoReCa Adria will be held from 22nd to 24th of October at the Zagreb Fair in pavilions 8a, 9a and 11a.
Zagreb Fair
Avenija Dubrovnik 15, 10020 Zagreb, Croatia
For details on how to get to Zagreb Fair, see location on the map.
Information on setting up and removing stands will be announced shortly.
If you come to Zagreb by car, simply follow the direction towards the city center from the Lučko toll station. Zagreb Fair is easily accessible and well marked. After entering the city follow the signs for Dubrovnik Avenue.
Entrance to the fair is possible only through the main entrance of the Zagreb Fair on Dubrovnik Avenue. Information about accreditations for exhibitors will be received in advance from the organizers.
The cost of a one-time parking card is 0.70 euros/h. Find out more about the parking charge and the opening hours of the entrance on the official website Zagreb Fair.
Exhibitors independently arrange meetings with visitors, while the organizer will provide tools for easier networking and greater visibility through the fair application. For the exchange of data between exhibitors and visitors, a fair application will be available to all exhibitors
At the HoReCa Adria fair, suppliers of the following equipment categories will exhibit:
Equipment for tourism and catering
Professional equipment for food preparation, processing and serving, thermal, neutral and cooling equipment, room and bathroom equipment, laundry solutions and cleaning, hydromassage pools
Furniture, decoration and decor
Complete program for decoration of rooms and accommodation, furniture, decors, textile accessories, floor coverings, equipment for terraces and outdoor areas, sun protection
Small and consumables
Tableware, cutlery and small inventory, consumables, disposable packaging, buffet and bar program, catering equipment, coffee and raw materials, cleaning products, decors
Technologies and booking
Access control, identification and smart rooms, booking agencies and channel managers, cash registers, solar panels and electric vehicle charging stations, security systems
The fair is exclusively B2B in nature and is intended for restaurateurs, hotel owners and managers, managers of F&B departments, hotel operators and procurement, including representatives of large hotel groups, boutique hotels, small family hotels, campsites and resorts, as well as holiday home owners and investors in tourism. In order to maintain its business character, the entrance is free for professionals from the sector with prior registration and entry of information about the activity and the facility/company, and during the fair it is mandatory to wear accreditations.
Each exhibitor will receive their own promotional code for free registration of their clients and business partners. The code can be distributed to important clients from tourism, who register for a visit through the visitor registration form.
Remark: Promo codes can be used exclusively by professionals in the hotel and restaurant industry.
Different sizes and types of exhibition spaces are available to exhibitors: spaces open on one side (in a row), on two sides (angular) or on three sides (peninsula). There are also spaces with basic decoration in Octanorm construction, as well as undecorated spaces that exhibitors can arrange in their own arrangement. Additional services, such as electricity and water connections or the ordering of basic equipment in Octanorm, are provided by the organizer as needed, and everything is agreed during the preparation and realization of the exhibition space.
Interested in exhibiting?
Fill in the short form on our website and send us an inquiry or contact us at sajam@horeca-adria.com. We will get back to you shortly with the details and proposal of the exhibition space.
Additional equipment order information (furniture, graphic services, electrical connections, etc.) will be available soon. When ordering becomes active, all contact representatives of the exhibitor will receive an e-mail notification with details and instructions.